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062015—2023

Brand & Packaging Archive

A curated archive of packaging, brand, campaign and earlier multimedia work that demonstrates the foundation behind my current practice.

Role

  • Senior Designer
  • Multimedia Designer

Discipline

  • Branding
  • Packaging
  • Motion
  • Social
  • Digital

Year

2015—2023

Brand and Packaging Archive cover: a warm off-white technical sheet with the title beside an illustrative carton dieline, a jar and a tube drawing, a monogram mark, and a legend for cut, fold, perforation and dimension lines. The drawings are decorative, not production artwork.

01

Business context

Ten years of hands-on production across consumer products, agency and in-house environments, grouped into packaging, brand and campaign work, and early digital and multimedia work.

02

The challenge

Show breadth and craft depth while keeping the emphasis on current strategy and leadership work.

03

Role & responsibilities

  • Packaging and public-facing consumer-product communication.
  • Branding, campaign and print systems.
  • Earlier motion and social work.
  • Selected agency and freelance work.
  • Selected UI and web work.

04

Strategic approach

  1. 01Curate the strongest pieces only; omit duplicate mockups and low-value variations.
  2. 02Include only released, publicly published work — no unreleased concepts or development files.
  3. 03Show work unbranded or generically described by default; name clients only where permission is confirmed.
  4. 04Keep the archive visually quieter than the primary case studies.

06

Solution & capabilities

  • Packaging and consumer-product communication
  • Brand and campaign work
  • Early digital and multimedia work
  • Selected agency and freelance work
  • Selected UI and web work

08

Outcome & status

  • Demonstrates hands-on range underpinning current senior work.

09

Decks

1 planning documents, 5 pages in total. Open one to scroll through it page by page.

10

Video

[ASSET REQUIRED] Short walkthrough or reel with confidential information removed.

Released, publicly retailed products only. Client names stay generic where permission is unconfirmed.