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Vishwal Roy Dsouza

Creative Strategy & AI Innovation Lead

Creative Leadership · Campaign Planning · Performance Creative · Creative Operations · AI Product Development

Downloadable résumé

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Professional summary

Creative strategy and multimedia professional with 10+ years of experience across e-commerce, campaign planning, performance creative and digital content production. Currently lead a five-member creative team at BFL Group, overseeing campaign planning, workload allocation, creative quality and cross-functional delivery across web, app, CRM, social and paid-media channels. Independently developing AI-enabled and workflow-management products that address real creative-production challenges. Combines strategic planning, people leadership, multimedia expertise and product thinking to build scalable creative systems.

Core expertise

  • Creative Strategy
  • Campaign Planning
  • Creative Leadership
  • Team Allocation
  • Creative Operations
  • Performance Creative
  • Multimedia Direction
  • E-commerce Design
  • CRM and App Design
  • Motion Graphics
  • AI Product Development
  • Workflow Automation
  • Stakeholder Management
  • Quality Governance
  • Cross-functional Delivery

Experience

Senior Multimedia Designer | Creative Team Lead

BFL Group · Dubai, UAE · February 2025–Present

  • Led a five-member creative team across planning, workload allocation, mentoring, quality review and cross-functional campaign delivery.
  • Own creative planning from brief interpretation through allocation, production, quality review and final delivery.
  • Translate commercial objectives into campaign identities, channel plans and creative-production requirements.
  • Plan capacity, prioritise workload and manage deadlines across a varying commercial calendar.
  • Coordinate with marketing, performance marketing, CRM, e-commerce, merchandising, operations and brand stakeholders.
  • Plan and direct major campaigns, photoshoots, videos, motion and paid-media creative.
  • Review production quality and provide mentoring and feedback across the team.
  • Independently conceived and currently developing an internal AI-assisted e-commerce image-production platform.
  • Developed a creative workload-management application for capacity, deadline and allocation planning.
  • Introduce AI-assisted workflows to improve consistency, scalability and production efficiency.

Graphic Designer

BFL Group · Dubai, UAE · November 2023–January 2025

  • Produced campaign assets across web, app, CRM, social and paid-media channels.
  • Designed e-commerce landing pages, promotional banners and app engagement experiences.
  • Created motion, video and performance-marketing creative for Meta and Google.
  • Developed campaign visual systems across multiple digital touchpoints.

Selected AI and creative-technology projects

BFL AI Studio — Product Owner & Independent Builder

Independently conceived and building an internal AI-assisted platform for e-commerce image production covering upload, generation, review and approval. Currently a working prototype progressing toward internal beta validation.

Creative Workload Platform — Product Owner & Builder

Designed and developed an internal planning product for creative demand, capacity, utilisation, deadline pressure and workload visibility. Currently a working internal prototype used for planning and evaluation.

Earlier experience

  • Senior Graphic Designer · SESA Care

    Mumbai, India · November 2022–November 2023

    Packaging, e-commerce creative, social media, video and consumer-product communication.

  • Multimedia Designer · AFK Gaming

    Mumbai, India · January 2021–October 2022

    Content planning, multimedia production, digital engagement and cross-functional collaboration.

  • Senior Graphic Designer · Syspree Digital

    Mumbai, India · 2020–2021

    Client creative planning, e-commerce design, presentations and stakeholder coordination.

  • Freelance Graphic & Multimedia Designer · Freelance / Self-employed

    India · 2018–2020

    Branding, social media, marketing materials, retail concepts and independent project ownership.

  • Graphic Designer · Syspree Solutions

    Mumbai, India · 2015–2018

    Social media, web/UI, company profiles, landing pages and client collateral.

Recognition

  • Unflinching Commitment recognition — BFL Group

Technology and tools

Adobe Creative Cloud | Figma | Canva | AI Image and Video Workflows | Generative AI Prototyping | ComfyUI | Supabase | Docker | Jira | Microsoft Power Automate | Shopify Liquid | Creatopy | ROI Hunter | HTML Email Design | Blender

Industries

E-commerce · Retail · Personal care · Wellness · Digital media · Esports · Food · Hospitality · Agency