Creative Workload Platform
A creative-operations platform that connects demand, capacity, deadlines and allocation to support clearer, better-informed planning.
Role
- Product Owner
- Product Designer
- Independent Builder
Discipline
- Product Strategy
- Capacity Planning
- Workflow Automation
Year
2026
01
Business context
The platform gives leadership visibility across creative demand, available capacity, workload allocation, deadlines and upcoming delivery pressure. Earlier planning methods made it difficult to understand whether the team could absorb new work and where bottlenecks were forming.
02
The challenge
Convert scattered operational data into one planning view that answers the questions leadership actually asks: can we take this on, who has room, and what is at risk?
03
Role & responsibilities
- Defined the product concept and planning logic.
- Designed the data and workflow inputs.
- Designed dashboard and management views.
- Built the application independently.
- Modelled capacity translation and feasibility checking.
04
Strategic approach
- 01Begin with the operational challenge rather than the dashboard.
- 02Define the data and workflow inputs that already exist in the team's process.
- 03Encode planning logic — translate raw demand and availability into decisions.
- 04Design management views for allocation and capacity decisions.
- 05Surface risk early — flag deadline pressure and over-allocation before they turn into escalations.
05
Team & stakeholders
- Built independently, informed by the day-to-day planning needs of a five-member creative team.
06
Solution & capabilities
- Total creative demand
- Available team capacity
- Remaining capacity
- Utilisation
- Deadline pressure
- Upcoming three-week workload
- Workload allocation
- Capacity translation
- Feasibility checking
- Planning guidance
- Issue visibility
—
Technology & data
Capacity is modelled using estimated workload units and available designer capacity, translating incoming demand into clearer allocation and feasibility decisions.
Stack
- TypeScript-based web application
- Jira-connected workload data
- Structured capacity and deadline logic
- Dashboard and planning interface
- Data-processing layer
- Built with Antigravity, Claude Code and Codex
Data inputs
- Jira data
- Project and task dates
- Workload estimates
- Team-capacity inputs
- Manual configuration where required
07
Process & workflow
- 01Operational challenge
- 02Data and workflow inputs
- 03Planning logic
- 04Dashboard and management views
- 05Allocation and capacity
08
Outcome
- Turns scattered Jira data into one planning view, answering whether the team can absorb new work and where it is already stretched.
- Translates estimated workload units and designer availability into concrete allocation and feasibility decisions.
- Makes deadline pressure and the upcoming three-week load visible before they become escalations.
- Replaces informal capacity guesswork in planning conversations with a shared, consistent picture.
- Demonstrates product ownership, planning logic and the translation of creative-operations problems into software systems.
09
Gallery
